(click image to enlarge)
Unfortunately the short answer is yes. The fountain pen market has been on a steady decline -- and some of the results are right here in this Google Trends graph.
Of course this is only a very vague display of what this niche market is actually doing. In fact, for the purpose of keeping things simple, this graph only shows the demand for the keyword search of two phrases: "Fountain Pen" & "Fountain Pens" on Google.
But this is a birds-eye view and a direct translation of what is happening to the market side of fountain pens online.
Now let me be clear here. While the market for "new" fountain pens is declining rapidly, the used, collectible vintage and antique fountain pen market is much stronger. Well, it is still declining, but not nearly as fast as the market for new fountain pens. It's all logical -- technology will continue to strangle several "analog" niches and markets. It has to be expected.
I have done some rigorous testing over the last few months. I've even penetrated the market and "owned" the online side of the industry for a while with certain targeted BIG keywords. After much measuring and testing, my personal experience and tests show that yes, the interest in fountain pens is shrinking fast. The offline market is also declining, but this varies drastically depending on location - where New York and Europe have more demand and still do well in high business traffic areas .
Where Am I Going With All This?
Well, its been no secret to me that this market is shrinking. It didn't take graphs and research to see it with my own two eyes. But It hasn't really affected me for several reasons.
One of those reasons is that my income is not solely from selling new fountain pens. I make and sell pens because I love them and enjoy making them for others that love them too. The other reason is the handcrafted pen market is almost totally separate from the mainstream fountain pen market, and the buying pattern for New Pens versus Handcrafted Pens is completely different. In fact if marketed properly the handcrafted pen business (while very small) is actually semi-steady with of course some spikes in revenue a few times of year (Mother's Day, Fathers Day, Graduation and of course Christmas). Unfortunately though, most handcraft penmakers are craftsman and therefore they think like a craftsman, and not a marketer... So they usually don't stay in business very long.
My point in writing this post was not to try and "break" some "Market News" or to try and create any hype.
But it is to announce that my testing has helped me to make a decision. Which is why I test markets in the first place.
TheFountainPenStore.com
As many of you know, I was building TheFountainPenStore.com, an e-commerce store as a dealer of many fine brands of fountain pens, ink and accessories. In fact I really appreciate the support that I received from many of you as I announced the idea. I was already testing the market months before I announced it. And I was really excited to create it and to began building it. As a marketer I run more than one business and thought TheFountainPenStore.com would be a fun side-hobby/business in addition to several other businesses I run online.
But unfortunately, the return in revenue for the time invested to physically run and build TheFountainPenStore.com simply does not "weigh out"!
What I mean is, I would rather use the time and money to focus my energy on my own brand of handcrafted "Merritt Pens" -- rather than spread myself too thin -- pushing other manufacturers' new pens in a struggling market.
Part of being a good business person is "knowing when to pull the plug".
With that said, TheFountainPenStore.com will no longer be in development.
Looking Up!
The bright side of this is that I will continue to develop and brand "Merritt Pens" at www.MerrittPens.com as planned. I will continue to only produce a very limited number of Merritt Handcrafted Fine Writing Instruments each year. I will continue to produce each pen one-at-a-time and sell them on a custom order basis. If you would like to stay updated with the development of MerrittPens.com please join the mailing list.
For everyone that supported the idea of TFPS.com, I just want to say Thank You.
And for everyone that supports this blog (RICHARDink.com) and Merritt Fine Writing Instruments -- Thank you so much! It really means a lot! Thank you!
In gratitude,
Richard
PS. Anyone interested in Purchasing the Domain Name "TheFountainPenStore.com" please contact me via email to make an offer. Thank you.
Recent Comments